A blog lets you publish news, showcase expertise, educate customers and improve SEO.

Syndicate your posts through RSS/Atom so readers can follow updates.

Images make your posts more engaging and can improve understanding and shareability.

Comments let readers respond to posts and build community, but they require clear guidelines.

Organize posts into categories and tags to improve navigation and SEO.

Enable social share buttons so readers can amplify your content.

Collect email addresses to establish a direct channel with your audience.

Add a search bar so visitors can quickly find relevant posts.

Display an estimated reading time to set expectations and improve engagement.